That was when I noticed that the hardware that mounts the metal sign to the wooden post were threaded connectors that were left open. This allowed the wind to knock the sign off the attachment at one end, leaving it looking neglected and uncared for. And the way the sign looks represents gives the first impression of the real estate agent representing the cabin.
It took me less than 30 seconds to place the metal sign back in place and close the threaded end of the hardware to secure the sign. 30 seconds that the real estate agent apparently didn’t think was necessary. But that extra thirty seconds can make a difference. It was the difference from a presentable public image of the real estate agency to one of an agency that just carelessly stuck a sign in the ground and left.
Everybody who represents a business, especially us small business owners, must always be putting forth our best effort to have a good image. We need to make sure our company signs are professional looking. We have to take pride in our store fronts and vehicles by keeping them maintained. The first object that represents your business to a potential client or customer sees will be the first impression of you they will have. We need to put forth a constant effort that it is a positive professional image, not a for sale sign falling off its hinges.